Articles by James Wong

  1. Real-time Ad Targeting with Apache Kafka

    Here at Magnetic, as a search-retargeting company, our core business model is to provide relevant ads to viewers. Our platform performs this task well, matching viewers up with related ads through various methods including page visits, search queries, and data analytics of each. It currently takes about 15 minutes on average for us to be able to react to new events in our core targeting infrastructure. If we could reduce this time, we could make our engineers, product management, ad operations, and our CEO really happy.