Articles by Marek Ciglan

  1. Detecting Brands in User Search Queries

    Capturing user intent with brands can be valuable, especially in online advertising. In the online advertising domain, brand detection can help capture user interests and improve user modeling, which, in turn, can lead to an increase in precision of user targeting with ads relevant to their interests and needs.

  2. SKIP, The Search Keyword Intent Predictor

    Magnetic specializes in search retargeting, thus we really need to understand our users’ searches — it is our bread and butter. We need to recognize what a user’s search means in an understandable way for both humans and computers. This is why we map each search to a category (e.g. “Automotive”), brand (e.g. “BMW”), or other intent data. Our keyword categorization service and Search Keyword Intent Predictor (SKIP) is our core technology which addresses this need.